Bryan Coren

Hey there! My name's Bryan Coren & I am currently working as a Social Strategist for Cossette Toronto. Here you'll find my blog posts, professional work, and the most useful information you'll never need. Stay tuned!

Heineken - @WhereNext

I love this campaign.


Smart, socially-led, and perfect for Millenials, Heineken has developed a new Twitter handle to help users find what’s happening right now in their city. Focusing on bars and restaurants, @WhereNext works by users tweeting the handle and using the geo-locate tool on Twitter to receive recommendations on what’s hot in their area. 

Obviously what’s great about this idea is that it’s so much more than just finding places that sell Heineken beers. Notice how the handle is branded? This allows Heineken to position themselves as a nightlife compass, helping users discover new places in an engaging and relevant way.

Give them a follow at:

Mercedes Benz #GLAPacked


Although I love this campaign, I don’t know if it’s smart for a luxury brand to target millennials, especially when it’s such an expensive product. But Mercedes-Benz is putting this strategy to the test with their new campaign, #GLApacked.

The brand is targeting millennials for the release of the GLA sports car this Fall, with the help from established artists and athletes who are top influencers on various social channels. Each user was loaned a GLA and asked to document a cross-country road trip on their account.

In the past year we’ve seen a strong push to a more visual web experience, and we know Visual storytelling on social is crucial to reaching this demographic, but realistically, most millennials won’t be able to purchase a Mercedes until they are older. Hopefully social executions like this will keep MB top of mind when the time actually comes.

Check out the microsite and enter for your chance to win 1 of 5 featured cargos: 

Recent Changes To Pinterest

Pinterest Launches 3 New “Pins”

Pinterest recently launched three new types of “Pins” to help users learn more about the things they love. The three new types of “Pins” are:

1. Product Pins – Pins with pricing, availability and where to buy.

2. Recipe Pins – Pins that include full recipes including cook times, ingredients and servings.

3. Movie Pins – Pins with content rankings, cast members and more.

The new pins are available for products, recipes and movies, but only to Pinterest’s selected partners. Users can see a tiny logo under the photo, which will indicate the pin’s elevated status and the user can click on the photo to see the extra information. 

Mobile Pinning

Pinterest has also now made the “Pin It” button mobile. Websites will now be able to embed the “Pin It” button in their mobile web experience so consumers can Pin on the go.

To implement the “Pin It” button to a website so fans can “Pin” products on the go, clients will need to set up meta-tags for their respective websites.

For a full “Product Pin” experience, please visit:

Original Source: 

Windows of New York

I love this project called Windows of New York that beautifully blends NY culture and design. Click here to check out the website.