Heineken - @WhereNext
I love this campaign.
Smart, socially-led, and perfect for Millenials, Heineken has developed a new Twitter handle to help users find what’s happening right now in their city. Focusing on bars and restaurants, @WhereNext works by users tweeting the handle and using the geo-locate tool on Twitter to receive recommendations on what’s hot in their area.
Obviously what’s great about this idea is that it’s so much more than just finding places that sell Heineken beers. Notice how the handle is branded? This allows Heineken to position themselves as a nightlife compass, helping users discover new places in an engaging and relevant way.
Give them a follow at: https://twitter.com/wherenext